Watching Britain's Andy Murray defeat Stanislas Wawrinka from Switzerland tonight reminds one of the same adrenaline filled matches of Bjorn Borg during the wonder years of 76' and 80' when he took five consecutive Wimbledon titles. One thing is for sure, the outfits are just as exciting as the stars themselves?!?
Already in the early 1970s, Fila manager Franchey had watched the young Bjorn Borg play at a tournament in Monte Carlo, being impressed by both his court performance and charisma. At that time, tennis hadn’t yet developed the pop culture for its star players as it has nowadays, and Borg promised to become the first such. As a matter of course, Franchey let Pier Luigi Rolando design a completely new, significant look for the aspiring youngster. The outcome was the legendary pinstripe polo shirt Borg started wearing in 1976. That garment, very much reminding of a classic baseball shirt, quickly became a well-recognized fashion statement that should basically define the look of the 1970s.
Fila had its shining new super star. Borg wore Fila throughout the world, apart from his home country Sweden. At Wimbledon, the Fila Borg Bj label became King Borg`s majestic signature look. Year by year we saw Borg winning the final in his pinstripe Borg Bj polo shirt with a green snap placket and Borg Bj shorts with a green-blue waistband, afterwards receiving the champion chalice in his trademark red Borg Bj Settanta jacket. So the Borg Bj label was the label of maximum success and highest honours, the label to be seen in, the holy grail of luxury tennis fashion - however, not many people could afford the price.
Today, Fashicon is proud to offer you the Fila Vintage Matchday Jacket for a limited offer of only £48.99?!? As part of the Fila Vintage range is Classic vintage shorts and the legendary Fila Vintage Del Sol pinstripe Polo Shirt, visit Fashicon.co.uk today and take advantage of our Summer Sale?!?
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