Modern Amusement is a southern California-based sportswear brand thematically focused on the California dream, inspired by international art, music, technology and design. A mix of beachwear design themes and cosmopolitan sophistication, the brand's clothing is made to move effortlessly between casual and stylish settings.
Modern Amusement was founded in Newport Beach, CA, by Jeff Yokoyama in 1995. (Yokoyama had previously co-founded [Maui & Sons] in the early '80s, he later designed apparel for [Stussy], and he would eventually go on to found the [Generic Youth] clothing label with his daughter Coco Yokoyama in 2004. Growing up in Glendale, CA, Yokoyama was given the nickname "black crow," which would eventually come to be the genesis of the distinctive Modern Amusement crow logo.
Modern Amusement was initially sold in as many as 70 boutique retail locations in the US, primarily in Southern California in spaces such as Fred Segal and American Rag. The brand was also sold in as many as 300 international locations, primarily in Europe and Japan. Modern Amusement was acquired by [Mossimo] in early 2004, at which point the company moved its headquarters to Santa Monica, CA.
Fashicon stocks a great collection of Modern Amusement clothes, with a unique style, Modern Amusement is a great christmas gift! And who better to get it from than Fashicon! We offer free UK Delievery, so get in here and get buying!
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