Original Penguin Roots

In November 2008, Original Penguin opened up its flagship UK store. Situated in the heart of Covent Garden, the space offers a candid reflection of the brand’s heritage – a reincarnation of the post-war Americana culture Munsingwear’s Original Penguin had so been at the heart of.

Subtlety and simplicity course through the decor, and indeed the clothes – rosewood sits starkly against the chrome fittings and mid-century furnishings, framed perfectly by the bespoke wallpaper, illuminated by the statement vintage lighting. Welcome to the 70’s playboy golfer’s pad – a fine mix of kitsch patterns and sleek wooden fixtures, walls suitably adorned with rows of effortlessly stylish Original Penguin garments.

Since its debut in 2003, Original Penguin has been synonymous with producing clean cut, traditional menswear – proud to be a staple part of the British man’s wardrobe. The flagship store houses though not only the Original Penguin’s men’s collection, shoes and accessories, but, for the first time in Europe, the children’s and womenswear collections as well.