1950s

Fashicon has an excellent range ofAertex garments and would like to share the history that led Aertex to be what it is today.

Fashion in the 50s changed significantly from the strict nature of previous decades. For the first time, teenagers were making their fashion voive heard and branched away from the trends of the older generations. Both men and women who considered themselves at the forfront of fashion were seen wearing Aertex shirts and underwear.

Aertex emerged as a symbol of prosperity and featured in the Festival of Britain in 1951. The items featured at the event were seen by the visitors as luxury garments, because they were in colours, designs and fabrics that most people had never seen before.

In 1959 Aertex, together with Ovaltine, sponsored the 'All New Netball Associations' coaching film, establishing the brand within the UK sports arena.