The Early Years

Here at Fashicon, we would like to shed some light on Aertex's history. Courtesy of Aertex themselves.

1888 was a rather memorable year for numerous reasons; painter Van Gough infamously cut off his ear, the first ever motion picture was filmed and an experiment using aeration led to the formation of one of today's most innovative fashion brands.

Back in the late 1800s, Lancashire mill owner, Lewis Haslam, began trialling his theory of aeration; trapping air within the warp and weft of fabric. The result was a cellular cotton fabric that provided a barrier between the warmth of the skin and the chill of the atmosphere - the Aertex Company was born.

The British Land Army wore 'Aertex' as part of their uniform in World War 2 and The British 7th Armoured Division, one of the most famous formations that ever served in the British Army, wore Aertex bush shirts and jackets - a great honour for our brand.