Wednesday, 28 September 2011

Interview with Fashicon

Recently, we have been asked to share our expert opinion on acclaimed fashion blog, Polo Shirts.

Throughout our interview with the style supremos, we advised on the versatility of the iconic polo shirt, how they have been adapted to suit current trends and which brand is the best seller on the Fashicon website.

To have a read of our interview and get a glimpse into the Fashicon world, please click here.

We'd love to hear your thoughts about our first experience in the spotlight so please feel free to leave us a comment and tell us what you think.

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Friday, 23 September 2011

The Inbetweener

This time of year can be a funny one. The temperature has dropped and although summer (brief as it was), seems a distant memory, few of us are ready to take the plunge into autumn/winter dressing. September is in no doubt, an 'inbetweener' when it comes to clothes.

With this in mind, we have presented a selection of items from our website that will give you inspiration on what to wear whilst we are waiting for winter to properly introduce itself:

And for when the temperature really starts to drop, this coat will do a great job of getting you through the big chill...

For more ideas or further inspiration for 'inbetweener' dressing, please click here...

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Monday, 5 September 2011

The Polo Shirt

The polo shirt can be dated back to 1929, when French 7-time Grand Slam tennis champion, René Lacoste, decided that traditional tennis attire was too uncomfortable. Instead, he designed a white, short-sleeved shirt with an unstarched, flat, protruding collar and buttoned placket.

Jean Renee Lacoste

In 1927, Lacoste added a crocodile emblem to the left breast of his shirts in reference to his nickname 'The Crocodile,' which was given to him by the American press.

Lacoste Polo Shirt

By the 1930s, the polo world had fully embraced the shirt and over the next two decades, the term 'polo shirt' came into force.

Despite becoming increasingly popular with golfers, the shirt manage to maintain its equestrian association following the founding of the hugely popular Polo Ralph Lauren brand in 1967.

Ralph Lauren Polo Shirt

Today, the polo shirt epitomises the term, 'smart casual.' The collar makes it smart, but its overall style is less restricting and more comfortable than a formal shirt. It smartens up jeans, looks classic with chinos and looks great when worn with a v-neck jumper.

For inspiration, take a look at our fashicon collection of polo shirts and interpret this classic style into a look that you can call your own.

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Saturday, 3 September 2011

Spotlight on Farah Vintage

The Farah brand first came on the scene in the 1920s and reached cult status some years later in the 1970s.

The trademark Farah slack became an instant hit with Britain’s youth culture for its slim, tailored structure and stain resistant technology and the brand soon became the must-have label throughout the 1980s. As fashion savvy groups such as the ‘mods’ and the ‘skins’ began to crave the designs and incorporate the garments into their own style, Farah clothes began to represent elitism and generated a sense of respect to those who wore them.

Today, the Farah label continues to represent heritage and legacy as a new generation are attracted to the brand’s history and individual sense of cool as they rediscover the look for themselves.

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Wednesday, 24 August 2011

Essential Fashion Must Haves

As the British summer time is soon to start its descent and fashion has already moved onto the Autumn/Winter collections; Fashicon mens fashion blog brings you some essential fashion must haves.

The word from the New York, Milan and Paris Men's Fashion Week is that this season is all about different shades of grey and black with a focus on good quality materials.

Fashicon is all about good quality, designer clothing for men at amazing prices.

Mens fashion tips:

First off, you're going to want a seriously cool polo shirt in your wardrobe this autumn and you may as well make it an Original Penguin while you're at it. Classic Original Penguin fine knit polo shirt with soft collar, three button placket and embroidered Original Penguin logo on chest.

Original Penguin Polo

Original Penguin Knitted Polo Shirt - Grey

You're going to need a classic check shirt like this new release from Baracuta. Classic brushed cotton checked shirt by Baracuta with cut away button down collar and embroidered logo on chest.

Baracuta Zaragoza Shirt

Baracuta Zaragoza Shirt

As the nights get darker earlier and a little chillier at that, you will want to have a jumper to hand. This Ribbed shawl collar jumper by Aertex has a diamond pattern design and mbroidered Aertex logo on chest.

Aertex Boyd Jumper

Aertex Boyd Jumper

Finally to make sure you're really on trend with your autumn wardrobe you will want to have an item like this black and grey contrasting cardigan by Junk de Luxe. Classic lightweight cardigan by Junk de Luxe with ontrast detailing on elbows, pockets and waist. Embroidered Junk de Luxe logo on chest.

Junk de Luxe Preston Cardigan

Junk de Luxe Preston Cardigan - Black

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Friday, 12 August 2011

US Tennis Open and Fila

The relationship between Fila and Tennis is going from strength to strength with the US Tennis Open at Flushing Meadows starting this month, the Fila sports range will be back on the court and ready for some action.

The Fila label has been linked with tennis since the 1970's, with the endorsement of legendary tennis player Björn Borg.

Fila has sponsored some major tennis talent over the years such as;

Current US Open women's champion Kim Clijsters has been sporting the Fila label for most of her professional career.

Kim Clijsters and Evonne Goolagong-Cawley earlier this year at the Australian Open helping celebrate Fila's 100th Birthday.

Jennifer Capriati won 3 championship titles as well as winning the Gold medal in the 1992 Olympic games in Barcelona wearing Fila clothing.

Fila clothing has become as popular off the tennis court as on it. Fila Vintage is a range of classic styles with an injection of modern streetware.

To stay on trend with your wardrobe go to

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Friday, 5 August 2011

Boxfresh British Streetwear


Boxfresh British Streetwear is a fashion brand that has grown through the generations from its humble beginnings on Greenwhich market, but has still managed to stay true to its roots.

Boxfresh was founded back in 1989 during the hedonistic days of the UK garage scene.

Boxfresh clothing and footwear enable you to work the street look whilst remaining casually comfortable.

BoxFresh Catchfire Short Sleeve Shirt

Boxfresh Grant Cardigan

Boxfresh Katam Polo Shirt

Boxfresh Kruper Polo Shirt

Boxfresh Gannet Jumper

Discover Boxfresh fashion at our online store.

Fashion brand icons at amazing prices, delivered straight to your door from Fashicon.
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Friday, 22 July 2011

Tinker Tailor Soldier Spy and the G9

There is only one true G9, and that is THE original Harrington Jacket by Baracuta.


Baracuta and movies have always gone hand in hand. This iconic fashion brand is synonymous with movie stars on and off screen.

The Baracuta G9 is once again getting its close up in front of the camera; this time in the remake of the classic film Tinker Tailor Soldier Spy, starring Gary Oldman, Colin Firth, Tom Hardy, Benedict Cumberbatch and Mark Strong.

The G9 earned the nickname Harrington because it was worn by the character Rodney Harrington (played by Ryan ONeal) in the 1960s television programme Peyton Place.

Tinker Tailor Soldier Spy Tom Hardy in G9

With the imminent release of Tinker Tailor Soldier Spy, the Harrington is no doubt going to get a new generation of admirers once more.

Classic King's of Cool like Elvis Presley, Frank Sinatra and Steve McQueen all loved the G9 so much that they wore it off screen too. This helped promote the fashion brand further because not only did people want to be the characters in the movies, they also wanted to emulate the stars playing them shooting the Harrington to new heights.

Tinker Tailor Soldier Spy

The new James Bond film (Bond 23) will also be released 26th October 2012, and everyone knows that Daniel Craig is a big fan of the Baracuta Harrington G9.

So it looks like this iconic fashion brand is not only here to stay but will keep its place at the top of men's fashion for many more years to come.

Tinker Tailor Soldier Spy is released on 16th September in the UK and 18th November in the U.S.A.
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Friday, 15 July 2011

The Classic White Dress Shirt

The one fashion item that every man alive should have hanging in his closet!

The white dress shirt can be worn with so many different looks.

Fashicon have put together a list of essential fashion items and looks that champion the classic white dress shirt.

Junk de Luxe Classic White Shirt

Classic White Shirt

It's kind of a given that this has been neglected by some men down to the fact that this is known as a more formal fashion item but the classic white shirt as you will see has gone way beyond its formal past.

Daniel Craig

Daniel Craig works this formal white dress shirt in perfect style, opening up the top two buttons to give it a more casual flair but still looking very sharp in the process.

This look would work well with a straight leg chino style trouser or tucked in slim jeans and shirt out with straight jeans for a total casual look.

Farah Vintage

The classic white shirt is an ideal choice for any summer party or lunch date.

Wear it with some shorts such as Bermuda Shorts like these by Original Penguin.

Original Penguin

Brad Pitt is the perfect example of someone who wears the classic white dress shirt in smart and casual styles.

Brad Pitt Casual

Brad Pitt Smart

Another style addition to the classic white shirt, staying with the casual look is the jacket or cardigan.

The classic white shirt was made for the Baracuta Original Harrington G9 jacket

Steve McQueen really made this look that every man should try to replicate, because you're pretty much guaranteed to look cool the second you put these two items together.

Baracuta G9

For the cooler evenings the cardigan is a perfect casual accompaniment.


See what looks you can achieve with your white dress shirt and you may just become a true Fashicon

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Friday, 8 July 2011

Meet the Latest Fashicon - Tinie Tempah

Tinie Tempah is certainly reaching great heights with his music but he's also rapidly becoming a Fashicon in the public eye. Tinie loves fashion so much that he even started his own label 'Disturbing London' and recently sold out his Tea Cup T-Shirt line.

Tinie Tempah Style

Regularly being featured in magazine interviews for his fashion style as much as his musical talents, Tinie Tempah is inspiring a whole new generation to take style inspiration from different era's and bring them together in a modern chic way.

Tinie is a big fan of graphic T-shirts from labels like Proper English and Retro Brand.

Proper English

Gone are the days that Rap stars wear T-shirts that are 8 sizes too big for them and 20 gold chains around their neck (thankfully).

Retro Brand

The likes of Tinie Tempah, Kanye West and Jay Z are all setting new style trends, stepping away from Ghetto street style and into a more tailored and sophisticated look.

Tinie Tempah Brits 2011

With young fans asking the question 'what to wear to my first Tinie Tempah concert' on forum posts, it's clear that this Fashicon is having a profound effect on the style of future generations.

It's easier and more affordable than you might think to recreate some of Tinie Tempah's fashion styles.

With online stores like Fashicon bringing you designer labels at realistic prices you have no excuse not to look every part the Style Icon Tinie Tempah does!
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