Observe the masses and do the opposite!?!

Here at Fashicon, we stock a huge range of all the very latest must have fashion items to hit the menswear market. Every product has been carefully selected by hand to bring you the very best mix of all the latest trends from household fashion brands and up and coming designers too.

Life is just too short to trudge around the shops every weekend, so our website is available 24/7 to enable your shopping to be fitted around your social life. We understand you still need to look good and keep your wardrobe topped up with all the latest fashion essentials for this season – so we’ve taken the stress out of shopping and put the cream of the crop on our website for you to choose from!?!

We have some fantastic offers available from a huge range of designers so there really is something to suit every taste and pocket!! Our stock is changing all the time too so you can be sure you will never be seen in last year’s designs!?!

Why not take a look for yourself on our website at www.fashicon.co.uk and observe the masses and do the opposite!?!

Have a very merry Christmas!?!

Wishing you a very merry Christmas from everyone here at Fashicon!!!

Keep it simple and classic to avoid looking like a frat boy!?!

Polo shirts really are a wardrobe staple for any fashion conscious gentleman. Comprising of a cross between a t-shirt and a shirt the collar adds just that little something extra which makes a good polo shirt scream quality and effort!?!

If you look around any club or bar you’ll see plenty of guys wearing t-shirts and shirts, but very few actually sporting a polo shirt, so just by donning this simple garment you will stand out from the herd and look more individual!!! You need to choose your polo shirt wisely though otherwise you run the risk of looking like an extra from Beverley Hills 90210!?!

Our favourite polo shirt for this season has to be the Watkins polo shirt from the Fila Gold Collection. Available in black, white and grey, trust me – it’s set to become a true Fila classic!!! The design is understated yet trendy, modest yet cool, and it can be worn to both a club and work whilst always looking effortlessly fresh.

A polo shirt is far more unusual and adaptable than any t-shirt so investing in a couple of classic designs will see you through a multitude of social situations and fashion seasons!?! Here at Fashicon we have all the very latest polo shirts to choose from - including the Watkins polo by Fila Gold. Why not take a look at our website at www.fashicon.co.uk and upgrade your t-shirt to a polo shirt today!?!

Keep it stupid - simple!?!

T-shirts are one of those iconic fashion must haves that really stand the test of time and season – especially for men. They are right up there with denim jeans when it comes to all round wear ability!! They can be thrown on and will take you through just about any social occasion, formal or casual, and can even help you stand out from the crowd or blend into the background depending on your mood!!

A good t-shirt should help you display a little of your own personality along the way, whether it be loud, quiet, reserved, attention seeking, retro, serious or a mixture of all of them – it’s what makes you unique!!

Modern Amusement have launched a great selection of tongue in cheek t-shirts this season – perfect for the guy who appreciates the finer things in life but doesn’t take himself too seriously!?! Our favourite t-shirt at the moment shouts the slogan ‘Keep it Stupid – Simple’ which is sure to raise a few glances when worn out and about!?! Modern Amusement offers a more mischievous side to fashion with designs that are somewhat eclectic yet always timelessly stylish!!

Here at Fashicon you’ll find a great selection of t-shirts available to help you shine – check out our website at www.fashicon.co.uk and show the world the real you!!

Fashicon meets a football icon!?!

Every football club has icons that are truly synonymous with their club, and for Chelsea, John Terry is regarded as a vital element of the winning Chelsea team. Whether you are a blues supporter or not, the England and Chelsea captain has become an undoubted star of both Premiership and International football and is one of those great players that make you want to watch other teams. So needless to say, I was quite chuffed to bump into him the other day!!!!

Fashicon turns rock and roll to welcome Buckler on board!?!

Buckler is a cult menswear line that combines roguish American icons with Brit edge to create a unique look that breaks down traditional menswear barriers. The label was the brain child of Andrew Buckler and was launched initially only in the USA, and although it’s only been available in the UK for a limited time, Buckler has already cultivated a cool crop of UK fans!!!

Andrew Buckler’s style has been described as ‘English bloke meets New York’ and his menswear line continues to fascinate by offering up masculine and sexy designs highlighted with unique design details. The brand also has an ever increasing list of celebrity fans including Tommy Lee, Liam Gallagher, The Rolling Stones, Snow Patrol and Ozzy Osborne to name just a few.

Buckler has now become synonymous with premium underwear for men and the Sexy Bastard range has proved an international hit. The look of the underwear is very bold and unique and offers dapper detailing with a touch of rock and roll style!?! The boxer shorts have a riveted back pocket to store your wallet and keys so you could easily wear just these and nothing else on your night out – if you’re brave enough of course!?!

Here at Fashicon, we are very excited to be able to offer you the latest designs in the Sexy Bastard range of underwear by Buckler. So why not check out our website at www.fashicon.co.uk and put a little rock and roll in your life!?!

Half price offers available now in our Christmas sale bonanza!?!

With just 7 days left until Christmas, don’t forget you still have time to pick up a bargain in our end of season sale!!! Many items are down to HALF PRICE so there has never been a better time for a spot of retail therapy?!?!

Our fantastic end of season sale offers a great opportunity to pick up a present for that awkward somebody in your life – and get it delivered in time for Christmas if you place your order by the end of the week!?!

Whatever style you’re looking for – casual, formal, vintage, modern, retro or even a mix of all of them – we’re sure to have something to suit!?! We have a huge selection of menswear on offer covering everything from t-shirts and shirts, to jumpers and jackets so you don’t even have to wait until next year to wear them!?!?

Why not check out our website at www.fashicon.co.uk - with these savings on offer it’s got to be worth a look at least?!?

Party hearty in style with our top 5 men's shirts!?!

With December now upon us, the Christmas party season is now in full swing!?! As most people seem to have at least one party to attend over the festive period, here at Fashicon we decided to take a closer look at the range of men’s shirts currently available on the market. So take a sneaky peek at the list below and party hearty in style!?!

1. If you’re heading off to an evening celebration or going pubbing and clubbing – dark colours always work well. Teaming a slim fitted shirt with a tone on tone tie will bring you bang on this season’s hottest trend, as long as you make sure the tie is fashionably narrow too. The Daniel shirt by Junk de Luxe is a great example of this look, and the shirt comes with a matching tie so saving you time and effort!?!

2. Short sleeve shirts have come a long way in terms of fashion and we’re now thankfully starting to see some more wearable short sleeved shirts on the market. Previous designs have been ill fitting and only available in unflattering colours and patterns, but this season has bought us more tailored looks and stylish designs. Our favourite pick for the party season is the Ashcroft shirt by Farah Vintage – a classic design which has been brought right up to date with the fine check detail.

3. If you’re looking for a shirt with a sense of humour and style – check out the Chase shirt by Modern Amusement. This long sleeve classic white shirt has been given a cheeky makeover with a greyhound print that is really only noticeable at close quarters. A far better choice than going down the novelty shirt route – to watch cartoons is one thing, to advertise them on your shirt is quite another!?!

4. If your Christmas party is a less formal affair, a classic polo shirt teamed with a stylish pair of jeans is always a good choice. Make sure you choose a quality polo shirt though otherwise you run the risk of looking like you’ve made no effort at all!?! The Watkins polo shirt by Fila Gold fits the bill perfectly – made from 100% merino wool and with contrast detailing it screams quality and effort!!

5. This season checks are hot and a carefully selected checked shirt will bring your wardrobe bang up to date in an instant!!?! The Loggor shirt by Aem’kei will look great teamed with either jeans or trousers and will give you instant suaveness without looking like you’ve tried too hard!?!

Ultimately, it will remain up to you just which of this seasons shirts will suit your sense of style, and as long as you avoid the cardinal sin of wearing your shirt open to the naval with a shiny gold medallion you shouldn’t go far wrong!?!?

Here at Fashicon we have carefully selected our shirts to bring you the best mix of the latest trends to ensure you always make a good impression!! Why not take a look at our website at www.fashicon.co.uk – medallion man need not apply!?!?

Breaking news at Fashicon!?!?

Exciting news - we have a new collection about to be unveiled at Fashicon. Designs from the trend setting Buckler brand are going to be arriving very soon.

I don't want to spoil the big day so make sure you keep checking back on our website at www.fashicon.co.uk for all the latest arrivals from Buckler as well as items from all our other great designers!!!

Calvin Klein - a great pair of under crackers?!?

If you stop anyone on the street and ask them to name a designer underwear brand, chances are they’ll name Calvin Klein. The brand has a loyal following of fans that are particularly drawn to the funky yet comfy underwear, and with cutting edge designs and superior quality it’s easy to see why Calvin Klein has the ability to spark off trends.

For years, Calvin Klein underwear has been the most revered and sought after brand in men’s fashion, so here at Fashicon we decided to find out why.

After over 25 years at the top of the men’s underwear market Calvin Klein must be doing something right!! Since its inception, Calvin Klein underwear has led the market by offering cutting edge designs, innovative fabrics and exceptional fit. The brand is synonymous with quality and now reaches 21 countries and an estimated 98 million people globally!?!

Calvin Klein himself best summed up the underwear range when he said ‘we made underwear sexy and something fun for everyone to enjoy’.

What you wear under your clothes has now become just as important as any other part of your wardrobe, and sadly those old faithful and familiar grey pants will just no longer do!!! Underwear is probably the single most functional garment you wear, and one of the most important factors in whether you feel comfortable in your clothes. It’s the closest thing to your skin, and when you’re wearing attractive underwear, you walk differently and even feel sexier!!!

The world of men’s underwear has come a long way in recent years, and today you can find contemporary styles offering both comfort and fit to suit even the most discriminating of tastes. Every man should own at least one pair of Calvin Klein pants as the quality and design is unrivalled by anything else we could find on the market!?!

Why not take a look at our website at www.fashicon.co.uk and let us know what you think – does Calvin Klein make the best under crackers on the market?!?

To scarf or not to scarf that is the question!?!

The humble scarf is now very quickly becoming the new must have fashion accessory for men. Once only worn by the likes of Dr Who and Rupert Bear, this season has seen the scarf explode onto the fashion market in a big way!!! Like every new trend though – get it wrong and you’ll end up looking like a fashion criminal or worse still - like you’re wearing something from the local jumble sale!?!?

So what does a good scarf need to have?

1. Firstly, make sure your scarf has a bit of substance and bulk to it, otherwise it will look like you’re wearing a length of toilet paper around your neck!?! Make sure you don’t go too bulky though as you don’t want to look like you’re wearing a neck brace!!!

2. Remember in the case of a scarf – size matters!!! You should be able to wrap a scarf around your neck and still have the ends hanging somewhere close to mid chest height. Don’t go too overboard on the length though; otherwise you’ll end up looking more like Tom Baker in Dr Who!??!

3. A scarf is a great way to add some colour to your outfit, especially if your coat has to be a dark colour for work. The key word here is ‘some’ though, as its best not to try and represent every colour in the rainbow!?!

The fashion trend for scarves is definitely something everyone can invest in as it’s a great way to add a little personality to your outfit. Choosing the right scarf for you needn’t be complicated, and if you pick something that fits the rest of your wardrobe and suits your sense of style – you can’t go far wrong!?!

If you need some inspiration, why not take a look at our website at www.fashicon.co.uk and join in with this season’s easiest fashion trend!?!

Breaking news - massive 25% discount available now!?!

Here at Fashicon we are offering you an amazing early Christmas present!?! For a limited time only we have slashed the price of some of our best selling items by a massive 25%!?!

All the very latest designs have been included so you can be sure you are picking up an absolute bargain on some of this season’s hottest trends. This really is a great time to pick up a special present for that awkward somebody in your life – or just treat yourself to an early Christmas present!?!?

Don’t forget – our fantastic 25% discount is available for a limited period only so make sure you place your order today to avoid disappointment!?!

Fashicon – observe the masses and do the opposite!!! Check out our website at www.fashicon.co.uk and pick up a bargain today!?!?

Introducing the more whimsical side of Modern Amusement!?!

Modern Amusement burst onto the fashion scene in 1995 and very quickly established a loyal following of fans that were drawn to the funky and modern brand. With cutting edge designs and attention to detail prevalent in each new collection it is easy to see why Modern Amusement has the ability to spark off trends.

All designs by Modern Amusement feature the distinctive black crow logo which defines the brand and sets it apart from other labels. Each new collection continues to offer fresh designs, bold colours and great fitting clothes with a new story being written every season. Modern Amusement continues to evolve and so manages to keep the fresh and innovative feel which is paramount to the brand.

The new autumn/winter collection for 2008 continues to mix cutting edge fashion with some more serene design basics. Bold t-shirts mingle alongside tailored shirts and slim fitting knitwear, while a new line of accessories really steal the show.

A firm favourite from the collection is the crew neck Skull T-Shirt – paying homage to the darker side of fashion!?! The skull motif is no longer just reserved for pirates and bikers, and this t-shirt will be one of the hottest picks as the skull is set to become the fashion symbol of the season!?!?

Here at Fashicon we stock the very best of the new collection by Modern Amusement, and for a limited period only we are offering a huge 25% discount on all items in the range!!! So, if you fancy a walk on the whimsical side – why not take a look at our website at www.fashicon.co.uk

The Christmas jumper is back with a vengeance!?!

Think of the traditional Christmas jumper and you conjure up images of the family get together on Christmas Day, inebriated ‘Uncle Gerald’ telling his fascinating stories for the umpteenth time, and whole families sat around the tree in a collection of itchy woollies knitted by Nana all bearing frightening motifs of Christmas trees, reindeer and snow men!?!

This season Christmas knitwear is seriously cool - so check out our top picks below to make sure you avoid the heinous crime that is the Christmas jumper!?!?

V neck jumpers are everywhere at the moment and the colour of the season seems to be grey. The v-neck is a hugely versatile piece of clothing and can even be worn to work if you choose the right colour. The Norman jumper by Junk de Luxe is a fantastic example of this and really highlights the attention to detail designers use in their knitwear. The jumper features contrast detailing throughout and will fit nicely under a coat when you have to brave the frosty mornings to de-ice the car!?!?

It’s official – cardigans are trendy again!?! The geography teacher cardigan with the leather elbow patches is thankfully resigned to the past, and this season brings us a huge selection of slim fitting designs in luxury wools. Modern Amusement has launched a great collection of knitwear that would look fantastic with just a simple pair of jeans.

Knitwear has certainly come a long way in recent years and the key is to invest in a couple of quality pieces that the masses haven’t all nipped out to buy in their lunch hour!?!? So where can you find this great knitwear – Fashicon of course!?! Check out our website at www.fashicon.co.uk where you’ll find all the very latest designs for your viewing pleasure!?!

Breaking news - huge discounts available now on Proper English t-shirts?!?

With just 36 days left until Christmas, here at Fashicon we are trying to lighten the load a little on some of your Christmas shopping!!!

Not only do we have the smallest prices around – we have now increased the number of products on offer in our special Christmas discount bonanza!!! All the very latest t-shirt designs by Proper English have been included, as well as many other of your favourite brands such as Calvin Klein, Modern Amusement and Aem’kei. For a limited period we are also offering free UK delivery for every customer so there really has never been a better time to shop with us!?!

Why not take a look at our website at www.fashicon.co.uk and pick up a few Christmas bargains while they are still available?!?

Dress to impress with a t-shirt?!?!

It’s not often that a piece of underwear makes its way into the public domain, let alone takes on an almost legendary status like that of the trend setting t-shirt. So, where exactly did the t-shirt appear from?

Believe it or not, a similar t-shirt like garment can be traced back to Roman times, and clear depictions of this tunic have been found in stone carvings dating back to 3000BC, but it was during World War II that the t-shirt design we all know and love today really came into its own!!!

Millions of soldiers were issued with their standard kit, and propaganda shots began to emerge of the GI’s fighting, working and playing wearing t-shirts. The once hidden garment was slowly coming out of the closet although it was still considered as underwear in polite society – until Hollywood stepped in!!!

In 1951, Marlon Brando starred in the film ‘A streetcar named desire’ and the image of him wearing a t-shirt became an overnight sensation. Add to that the iconic image of James Dean in ‘Rebel without a cause’ and Elvis Presley jumping on the t-shirt band wagon meant that this previously hidden garment would never be hidden again!?!

A good t-shirt can make you look and feel amazing, but beware – nothing makes you look like a nerd as much as a bad t-shirt, especially a bad novelty t-shirt!?! Wearing a quality t-shirt can lift your whole look and people won’t even notice if your jeans are more Primark than Prada!?! The key to investing in a quality t-shirt is to choose something you can wear all year round, and don’t buy too many either – that way your designer purchase will always feel a little special when you put it on and you will feel amazing when wearing it!!!

Our favourite t-shirts at the moment are by Proper English. The new autumn/winter designs feature colourful graphics with a hint of vintage that will keep your style looking modern and up to date. Proper English t-shirts are anything but, and with their tongue in cheek designs they are perfect for anyone who doesn’t take themselves too seriously!?!

Here at Fashicon we stock the very best t-shirt designs by Proper English. So, if you fancy a walk on the mischievous side – why not take a look at our website at www.fashicon.co.uk

The top 5 winter fashion tips every man should know!?!

With the cold weather now well and truly here to stay for the foreseeable future, it’s all too easy to fall into the fashion comfort trap!!! Digging out last year’s winter clothes from the depths of the wardrobe may be tempting, but they will make you more of a fashion victim than a fashion icon!!! With just a small amount of effort it’s easier than you think to jazz up your wardrobe, and by adding a couple of the latest key pieces no one will ever know that the majority of your clothing is more vintage than they suspect!?!

1. They were barely noticeable last winter, but this season they are impossible to miss as checks are everywhere!!! The lumberjack look is big news and although you wouldn’t want to wear checks from head to toe – a carefully selected checked shirt can bring your wardrobe bang up to date in an instant!!

2. This season promises to be a year when coats will shine in a variety of styles and shapes. A stylish coat is a fashion essential as its one of the first things people will see when you walk through a door. Splurging on one quality coat or jacket for the winter is always worthwhile as it will be worn almost daily and can make less expensive clothes look better designed!!?

3. After you’ve invested in a good quality coat or jacket – why go and ruin it all when it rains?!? Choosing an umbrella may not seem like an important decision, but a poorly chosen umbrella can scream fashion victim in neon letters if you’re not careful!?! Using the free golfing umbrella given away by the local insurance company just makes you look cheap, while resorting to using your girlfriends handbag umbrella just makes you look like you’re holding a cocktail parasol!?! A good quality black umbrella will see you through every situation and keep you dry to boot!?!

4. Knitwear has come a long way since the Val Doonican cardigan and for this winter – knitwear is a must!!! The V in v-neck jumper should stand for versatile as if you get any knitwear this season – invest in a v-neck jumper. Whether you wear it on its own or layer it with a shirt or t-shirt underneath – the v-neck jumper never fails to make a good impression!?!

5. Finally, the best fashion tip any man can have is to always dress to suit your personality. If you are happiest wearing a pair of jeans and a t-shirt, then dressing up in the latest hot trend to impress others will just make you look uncomfortable!? Always choose clothes that suit you first and you’ll be surprised just how good a simple t-shirt and jeans can look if you pick carefully and feel confident in what you’re wearing!?!

Here at Fashicon we have the very latest menswear designs for you to choose from. Everything we stock has been carefully selected to bring you the best mix of the latest trends to ensure you always make a good impression!! Why not take a look at our website at www.fashicon.co.uk and see which designs suit your style!?!

The spotlight turns gold on Fila!?!

Everyone has heard of the iconic sportswear brand of Fila, but have you been introduced to the more fashion inspired element of the Fila group – the Fila Gold Collection??

Fila Gold was launched in the UK last year, after previously only being available in Italy. The collection offers a range of smart casual clothing inspired by the seventies, and shows how retro sportswear has evolved into contemporary fashion for the modern lifestyle. Attention to detail remains paramount, with subtle touches added to combine style and luxury whilst remaining true to the Fila heritage.

All clothing within the Fila Gold Collection features a new bespoke gold logo badge, customised buttons and trim detailing - all offered in a simple colour pallet with the odd burst of boldness.

The new autumn/winter collection for 2008 continues to bring a more directional edge to sports fashion, and features a colour palette of greys and charcoal black, combined with a sprinkling of seasonal colours such as snorkel blue and pillar box red. Luxury fabrics like cashmere and merino wool have been incorporated into sleek silhouettes such as tailored polo shirts and slim fitting cardigans, which are offered alongside more fashion forward jackets.

A firm favourite from the new collection is the slim fit Watkins polo shirt – paying homage to the glory days of the seventies it is the ultimate in playboy styling!?! The striking colour palette is combined with a fine merino wool knit, making the Watkins polo a fashion essential for the man about town!!

Here at Fashicon we stock the very best of the new Fila Gold Collection. So, if you fancy Italian styling fused with a modern twist – why not take a look at our website at www.fashicon.co.uk

Zippy and knitty accessories!?!?

Have you ever felt that your outfit is missing something? While shirts and trousers work fine, sometimes a little something extra is needed to really complete the look. This season there is an abundance of extras available, such as knitwear and bags, which will really help personalise your look and give your outfit that extra injection of style!!!!

Knitwear has come a long way since the days of the Val Doonican cardigan, and for this season knitwear is most definitely in. For most of us, looking smart at work is essential and greys, browns and blacks are a good choice for the workplace, and light knits in these colours can create office wear with a modern twist!!!

If you want to inject some colour into your wardrobe, you’re in luck – this season has brought us some really distinctive jumpers and cardigans which will be sure to add a splash of colour to any outfit. Designers pay particular attention to detail where knitwear is concerned, so investing in one or two key pieces of knitwear will not only keep you warm but also see you through the dreary winter months without compromising on style!!!

No outfit is complete without accessories and they can really make or break your look. The much maligned ‘man bag’ has now had a serious upgrade and is fast becoming the latest fashion phenomenon!!! The bags are both practical and stylish, and are the perfect finish to any outfit. You can even use them for work and add a bit of ‘yoof’ to the office commute by using a messenger or record bag!!!

Here at Fashicon we have the very latest trends in knitwear and bags for you to choose from – why not take a look at our website at www.fashicon.co.uk and see which design suits your style!!!

The Harrington G9 - surely both Oasis and James Bond can't be wrong!?!

What have Oasis and James Bond got in common? Well, both Liam Gallagher and Daniel Craig both love wearing the legendary Harrington G9 jacket from Baracuta of course!?!?

Baracuta jackets have become one of the most recognised jackets of all time. Since the original rainproof coat was designed in 1937, the original Harrington G9 jacket has obtained legendary status after being worn by everybody from Elvis Presley and Frank Sinatra to James Bond (well Daniel Craig anyway!!!)

As all Oasis fans will know, the band are currently on tour throughout the UK, and Baracuta have got together with Oasis to design and supply their official tour jackets. The limited edition jacket is based on the original Harrington G9 design, and unfortunately is only available at tour venues!!!

Never fear, the original G9 jacket is still as stylish and functional as ever – and more importantly available!!! There have been many copies over the years so don’t be fooled by inferior imitations and insist on the best - Baracuta made the original Harrington G9 a big hit back in the thirties and it’s still going strong today!!!

Now over 70 years on from the launch of the original jacket – Baracuta is still a red hot fashion brand!!! We are very proud to stock this famous jacket at Fashicon, so check out our website at www.fashicon.co.uk and see what you think – surely both James Bond and Oasis can’t be wrong?!?!

Breaking news - claim your 15% discount today!?!

With Christmas well and truly looming on the horizon it’s time to turn our thoughts to all things festive here at Fashicon!!! We are offering you an amazing early Christmas present and with only 58 days left until the big day, it’s never too early to pick up a few Christmas bargains!?!?

From now until midnight on Friday 31st October 2008 we are offering you a fantastic 15% DISCOUNT just by using our exclusive promotional code. Simply add the promotional code OCTOFFER when you checkout and we will deduct 15% from your total order!!!

You will never see our best selling items go into the sale so now really is the time to pick up an absolute bargain. Don’t forget – our fantastic 15% offer ends at midnight on Friday 31st October 2008 so make sure you place your order today to avoid disappointment!?!

Fashicon – observe the masses and do the opposite!!! Check out our website at www.fashicon.co.uk and pick up a bargain today!?!

Quantum of Fashicon!!!!

Friday 31st October 2008 sees the release of the latest James Bond movie – Quantum of Solace. To get everyone in the mood for all things 007 we have compiled a few interesting titbits of trivia about the new film?!?

The pre-production work for this film actually began before Casino Royale (2006) started filming.

Daniel Craig felt Casino Royale (2006) was physically "a walk in the park" compared to this film; his training was extremely intense, involving more boxing, running, speed boating and stunt driving. He was injured three times in the making of this film.

This is the first time that an official James Bond movie title song has been sung by two artists as a duet. The theme is called 'Another Way to Die' and is sung by Jack White and Alicia Keys. They were officially announced to be performing the song on 29th July 2008.

The movie will be released worldwide in 2008 which would have been the 100th birthday year of James Bond creator Ian Fleming.

According to the short story, the Quantum of Solace is defined as "a precise figure defining the comfort/humanity/fellow feeling required between any pair of people for love to survive. If the Quantum of Solace is zero, then love is dead."

Real life intelligence delegates acted as on set consultants for the movie, including spies and assassins from MI6 and the Israeli Secret Service.

The James Bond character is depicted as a suave yet professional secret agent who also doubles as an assassin. Whatever situation he finds himself in, you can guarantee he will always look immaculately dressed!!?! If you too want to be flawlessly turned out but don’t have a James Bond budget to spend – why not check out our website at www.fashicon.co.uk. Everything we sell has been carefully selected to bring you the best mix of the latest trends to ensure you always make a good impression!!!

You only live once – so live like Bond!!!!

Christmas shopping no problem - we've got it covered!?!?

With Christmas well and truly looming on the horizon it’s time to turn our thoughts to all things festive here at Fashicon!!! Our latest autumn and winter stock has arrived and with only 64 days left until the big day it’s never too early to pick up a few Christmas bargains!?!?

Our fantastic stock clearance sale offers a great opportunity to pick up a present for that awkward somebody in your life – at a massive 50% discount!!! Whatever style you’re looking for – casual, formal, vintage, modern, retro or even a mix of all of them – we’re sure to have something to suit!?! We have a huge selection of menswear on offer covering everything from t-shirts and shirts, to jumpers and jackets so you don’t even have to wait until next year to wear them!?!?

Why not take a look at our website at www.fashicon.co.uk and do your Christmas shopping from the comfort of your own home?!?!

Beat the credit crunch with Fashicon!?!?

With the current financial crisis seeming to get worse by the day it’s easy to feel overwhelmed by the rising cost of everything. All life’s basic necessities such as food, heat and petrol have risen dramatically in the last 12 months meaning that shopping for more pleasurable items such as clothes has been put on the back burner!!

Here at Fashicon we are trying to lighten the load a little on some of your wardrobe essentials. Not only do we have the smallest prices around – we have now increased the number of products on offer in our sale at a massive 50% reduction!!!

We have a huge selection of menswear on offer in our sale covering everything from t-shirts and shirts, to jumpers and jackets. All your favourite brand names are included too such as Aem’Kei, Fila Gold, Gabicci Vintage, Modern Amusement and Farah Vintage so you can afford to treat yourself without breaking the bank!!!!

Why not take a look at our website at www.fashicon.co.uk and start saving today!?!

The fashion that time forgot!!?!

With the current trend for retro fashion riding high, many old favourites such as windbreakers and track jackets are making a comeback. While some trends tend to resurface every once in a while, there are definitely some looks that should NEVER see the light of day again!!!

Many of us will have some of these fashion monstrosities lurking in the back of our wardrobe so, if you’re still holding on to that Michael Jackson glove in the hope it may make a comeback in the near future – it’s time to admit defeat and let it go!!! While we’re on the subject, here are a few other old school fashion memories that should also be resigned to the charity shop as a matter of urgency!!!!

Cowboy Ties. Far worse than the clip on, the cowboy tie was distinguished by its ranch inspired metal star with a simple leather strap looped through it. All the rage in the mid eighties they were donned by young and old alike and were literally everywhere you looked. No party outfit was truly complete without the compulsory cowboy tie!!!

Coloured jeans. The eighties and nineties saw a multitude of horrifying jeans trends. After the craze of acid wash denim had thankfully died a death, we were hit with coloured jeans!!! They came in a multitude of colours and, despite the apparent practicality of having jeans in a variety of different shades; they were actually so atrocious they overpowered everything and matched with nothing in your wardrobe!?!?

Perhaps the biggest fashion crime ever committed was the shell suit, and it will be forever in our history to remind us of our insanity!!! Shell suits were everywhere during the eighties and were considered the essence of chic!!! Of all the things to hate about shell suits, the most inexplicable was the fact the gaudier and uglier they were, the more coveted they would become!!! We were a nation of lunatics, all competing to own the ugliest shell suit in the land – what happened to us?!?!

Thank goodness those trends are gone for good – fingers crossed!!! If you like the idea of retro fashion but would prefer not to be the laughing stock of the town when you go out – check out our website at www.fashicon.co.uk for some ideas. Everything we sell has been carefully selected to bring you the best mix of the latest trends to ensure you always make a good impression, whether you’re going smart of casual!!!!

Retro fashion with a twist!?!

Thinking of the Pac a Mac conjures up images from the seventies of whole families wearing matching cagoules as they enjoy the good old British weather on a trip to the seaside!?!? Not exactly cutting edge fashion - or is it??!

The Pac a Mac, like many other retro fashions, is making a comeback and has risen like a phoenix from the flames and become the new cult phenomenon!!! K-Way has made this legendary windbreaker jacket for decades, but the new and updated version of the jacket has considerable upgrades and improvements. The cut and the style have been trimmed, all hem and zipper detailing improved, and using a higher quality fabric has made this jacket a real design hit all over again. Like the original, the new style jacket is available in a range of candy colours and they all pack up into a cool little bag with a belt!?

A true Pac a Mac is timeless, and like a white t-shirt and blue jeans will be around forever!!! Don’t be fooled by inferior imitations and insist on the best – K-Way made the original Pac a Mac a big hit back in the sixties and it’s still going strong today!!!

Why not check out our website at www.fashicon.co.uk and see the very latest designs by K-Way and let us know what you think?!?

Cagoules for a new generation!?!?

We are very pleased to announce that Fashicon is now an official stockist of the highly distinctive and renowned K-Way jacket!!! Retro fashion has made a comeback in a big way and given the humble Pac a Mac a new lease of life!!!

K-Way was born one rainy day in Paris during 1965 when Leon-Claude Duhamel had an idea. After watching people rushing by in soaking wet clothes he designed the first windbreaker jacket. Made of nylon, lightweight and completely waterproof the new jacket could be folded away into a small pocket and then tied around the waist. The revolutionary new jacket was an instant hit and people happily swapped their old umbrella for the Pac a Mac with enthusiasm.

In January 1992, a fire swept through the K-Way emporium and devastated the company. Only the indestructible fighting spirit of the brand survived which helped the company to regroup and go on to become the official supplier of the Winter Olympics in 1992.

Now over 40 years on from the launch of the original jacket – the K-Way Pac a Mac is still as stylish and functional as ever. Today the French brand is as red hot as any fashion brand in the UK and is perfect for festivals, barbeques, sporting events and anywhere you can expect rain really!?!?

Check out our website at www.fashicon.co.uk to see this retro jacket in its full glory!!!!

Breaking news at Fashicon!?!

Exciting news - we have a new collection about to be unveiled at Fashicon. Designs from the trend setting K-Way brand are going to be arriving very soon.

I don't want to spoil the big day so make sure you keep checking back on our website at www.fashicon.co.uk for all the latest arrivals from K-Way as well as items from all our other great designers!!!

Time to get knitting!?!?

With winter now well and truly on the horizon – we have some great knitwear just arrived in store to tempt you, and just incase the good old British weather plays hard to get – we have some brand new t-shirts and polo shirts too!!!

Junk de Luxe has some really distinctive jumpers and cardigans in this latest collection to arrive – just check out the Ben cardigan and the Lowie jumper to name just a couple. We also have some great polo shirts by Fila, Farah Vintage, Gabicci, Boxfresh and Modern Amusement on offer which are a real must have for your wardrobe as they combine the casual look with just the right amount of style to get you noticed?!?

We have new stock arriving all the time so make sure you keep checking our website regularly at www.fashicon.co.uk to make sure you don’t miss a thing!?!

A very exclusive invitation!?!?

Did you know you can now sign up to be part of our very exclusive members club here at Fashicon? Not only will you be one of the first to hear the very latest news from our designers as it happens, but you will also receive exclusive special offers and discounts too!!!

All you have to do to join is add your details to our website and we’ll sort out the rest!?!

So, what are you waiting for – thousands of customers have already joined our exclusive club and are reaping the benefits!?!? Check out our website at www.fashicon.co.uk for full details and become part of our exclusive club today!!!

How do you fancy a 50% discount?!?!

Don’t forget you still have time to pick up a bargain in our end of season sale spectacular!!! Many items are down to HALF PRICE so there has never been a better time for a spot of retail therapy!!

We have many timeless pieces included in the sale that will see you through the autumn/winter season and way beyond in style. Designers included are Fila Gold, Fila Vintage, Farah Vintage, Modern Amusement, Aem’Kei and Gabicci Vintage so there is sure to be a style to suit you!?!

Why not check out our website at www.fashicon.co.uk with these savings on offer it’s got to be worth a look at least hasn’t it?!?

Welcome to the G Lounge!?!?

Gabicci has now gone vintage so step back in time with the new G collection. Aimed at the young fashion/club market, the retro designs utilise cotton tops, re-cut jersey polo shirts and of course the famous gold G.

The new range of vintage inspired shirts and knitwear, takes influence from the archives, designs and products of the 1970's and 1980's, mixed together with a splattering of modernity. It's Gabicci re-styled for a new generation!!!

Why not take a look in the G lounge for yourself and visit our website at www.fashicon.co.uk

You vs Boxfresh!!!

Did you know that Boxfresh is currently running a competition to win £1,000 and the chance to design your very own 6 piece T-Shirt collection for Boxfresh???

Entitled ‘You vs Boxfresh’ the monthly competition is running now with an additional £250 up for grabs at the end of each month!!! All you have to do to enter is design a t-shirt using the tool kit provided by Boxfresh, and submit your completed design for a community vote.

For full details of the competition check out the Boxfresh website at www.youvsboxfresh.com, while full details of the new autumn/winter collection by Boxfresh can be found on our website at www.fashicon.co.uk

Express yourself with a T-Shirt!?!

T-shirts are one of those iconic fashion must haves that really stand the test of time and season – especially for men. They are right up there with denim jeans when it comes to all round wear ability!! They can be thrown on and will take you through just about any social occasion, formal or casual, and can even help you stand out from the crowd or blend into the background depending on your mood!!

A good t-shirt should help you display a little of your own personality along the way, whether it be loud, quiet, reserved, attention seeking, retro, serious or a mixture of all of them – it’s what makes you unique!!

Here at Fashicon you’ll find a great selection of t-shirts available to help you shine – check out our website at www.fashicon.co.uk and show the world the real you!!

Track the ever changing seasons!?!?

It looks as though autumn has most definitely arrived. Despite the very welcome return of the sunshine, there is undeniably a nip in the air!!! It’s not time to bring out your winter woollies just yet, but it’s certainly time to pack away your shorts for another year – unless you’re lucky enough to be jetting off abroad this winter!??!

Here at Fashicon we have just the answer to take you through the ever changing seasons and weather in style!!! Fila has launched a brand new range of vintage inspired track jackets that will look equally good worn around town, as they will on the sports field.

Take a look at our website at www.fashicon.co.uk and see what takes your fancy!!

Boxfreshed from head to toe!?!?

Founded during 1989 on Greenwich Market, Boxfresh is a quintessentially British street brand that has always strived to stay true to its roots.

Boxfresh has grown from market-stall T-shirts and sweatshirts to men’s, women’s, footwear and accessories collections designed not for posing in but for living in. The brand offers quality apparel that’s not ostentatious, so you could get away with wearing it from head-to-toe and probably still not look like you’d been Boxfreshed.

The new menswear collection offers everything from fun and funky t-shirts to more classic jumpers and shirts which are easy to dress up or down to suit your mood!!

Why not take a look for yourself at www.fashicon.co.uk and see the very latest autumn/winter collection from Boxfresh as well as many other designers.

Breaking News - new brands dropping in at Fashicon!!!

We have some breaking news here at Fashicon - not only are we busy unveiling the brand new autumn and winter collections from our designers, we are very pleased to announce that four new brands are also dropping in to join our exclusive club!!!

We now stock the very latest collections by Boxfresh, Junk de Luxe, Baracuta and Proper English so you really are spoilt for choice!!!

Why don't you drop in and check out our website at www.fashicon.co.uk to see the very latest designs hot off the press?!?!

It's the accessories that make the outfit!?!?

As all fashion conscious consumers know – it’s the accessories that really make any outfit!!! Unfortunately, the choice of men’s accessories has been rather lacking in style as well as a little short on the ground for some years – until now that is!!!

Fila has now launched a new range of retro inspired travel bags that would look good with any outfit or in any surroundings, whether you’re staying at the finest hotel or backpacking around the world!!!

The range has got to be worth a quick peek at least so why not check out our website at www.fashicon.co.uk to see all the Fila accessories as well as much more!!!

Brand new range by Modern Amusement in store now!!!

It's finally here - after months of waiting the brand new autumn/winter collection by Modern Amusement has arrived!!!

The new range manages to tick all the boxes by effortlessly mixing both casual and stylish looks in the one item. The collection includes knitwear, hooded tops, shirts and polo shirts so Modern Amusement really does have something for every occasion!!!

Each item is of course embellished with the distinctive black crow logo that makes Modern Amusement stand out from the crowd!!

Why not check out our website at www.fashicon.co.uk to see the very latest collection from Modern Amusement as well as many other top designers!!!

The legendary Harrington G9 arrives in store!?!?

In 1937 John and Isaac Miller realised a dream – to design a new revolutionary jacket. They designed a rainproof coat that has become the world’s most famous jacket – the Harrington G9.

The Harrington G9 has now obtained legendary status after being worn by everybody from Elvis Presley and Steve McQueen to Frank Sinatra.

Legend has it that the G9 earned the nickname Harrington because it was worn by the character Rodney Harrington played by Ryan O’Neal in the 1960s television programme Peyton Place.

The G9 still turns heads today and has been worn by bands such as Franz Ferdinand and Razorlight. The jacket even features in a well known va va vroom advertising campaign staring Thierry Henry and a certain make of car!!!

We are very excited to now stock this famous jacket so check out our website at http://www.fashicon.co.uk/ and grab a little piece of history for yourself!?!?

Hot off the press - new Gabicci stock in store now!!!

Hot off the press - we have the new autumn and winter collection from Gabicci in store now!! This range is so red hot off the production line that we have even beaten the official Gabicci website with our launch!?

Check out our website at www.fashicon.co.uk and be one of the first to view the brand new Gabicci range for next season - I can guarantee you won't be disappointed!!

We have the new autumn and winter collections from our designers launching any day now so make sure you keep checking back regularly to see all the latest news as it happens!!!