Observe the masses and do the opposite!?!

Here at Fashicon, we stock a huge range of all the very latest must have fashion items to hit the menswear market. Every product has been carefully selected by hand to bring you the very best mix of all the latest trends from household fashion brands and up and coming designers too.

Life is just too short to trudge around the shops every weekend, so our website is available 24/7 to enable your shopping to be fitted around your social life. We understand you still need to look good and keep your wardrobe topped up with all the latest fashion essentials for this season – so we’ve taken the stress out of shopping and put the cream of the crop on our website for you to choose from!?!

We have some fantastic offers available from a huge range of designers so there really is something to suit every taste and pocket!! Our stock is changing all the time too so you can be sure you will never be seen in last year’s designs!?!

Why not take a look for yourself on our website at www.fashicon.co.uk and observe the masses and do the opposite!?!

Have a very merry Christmas!?!

Wishing you a very merry Christmas from everyone here at Fashicon!!!

Keep it simple and classic to avoid looking like a frat boy!?!

Polo shirts really are a wardrobe staple for any fashion conscious gentleman. Comprising of a cross between a t-shirt and a shirt the collar adds just that little something extra which makes a good polo shirt scream quality and effort!?!

If you look around any club or bar you’ll see plenty of guys wearing t-shirts and shirts, but very few actually sporting a polo shirt, so just by donning this simple garment you will stand out from the herd and look more individual!!! You need to choose your polo shirt wisely though otherwise you run the risk of looking like an extra from Beverley Hills 90210!?!

Our favourite polo shirt for this season has to be the Watkins polo shirt from the Fila Gold Collection. Available in black, white and grey, trust me – it’s set to become a true Fila classic!!! The design is understated yet trendy, modest yet cool, and it can be worn to both a club and work whilst always looking effortlessly fresh.

A polo shirt is far more unusual and adaptable than any t-shirt so investing in a couple of classic designs will see you through a multitude of social situations and fashion seasons!?! Here at Fashicon we have all the very latest polo shirts to choose from - including the Watkins polo by Fila Gold. Why not take a look at our website at www.fashicon.co.uk and upgrade your t-shirt to a polo shirt today!?!

Keep it stupid - simple!?!

T-shirts are one of those iconic fashion must haves that really stand the test of time and season – especially for men. They are right up there with denim jeans when it comes to all round wear ability!! They can be thrown on and will take you through just about any social occasion, formal or casual, and can even help you stand out from the crowd or blend into the background depending on your mood!!

A good t-shirt should help you display a little of your own personality along the way, whether it be loud, quiet, reserved, attention seeking, retro, serious or a mixture of all of them – it’s what makes you unique!!

Modern Amusement have launched a great selection of tongue in cheek t-shirts this season – perfect for the guy who appreciates the finer things in life but doesn’t take himself too seriously!?! Our favourite t-shirt at the moment shouts the slogan ‘Keep it Stupid – Simple’ which is sure to raise a few glances when worn out and about!?! Modern Amusement offers a more mischievous side to fashion with designs that are somewhat eclectic yet always timelessly stylish!!

Here at Fashicon you’ll find a great selection of t-shirts available to help you shine – check out our website at www.fashicon.co.uk and show the world the real you!!

Fashicon meets a football icon!?!

Every football club has icons that are truly synonymous with their club, and for Chelsea, John Terry is regarded as a vital element of the winning Chelsea team. Whether you are a blues supporter or not, the England and Chelsea captain has become an undoubted star of both Premiership and International football and is one of those great players that make you want to watch other teams. So needless to say, I was quite chuffed to bump into him the other day!!!!

Fashicon turns rock and roll to welcome Buckler on board!?!

Buckler is a cult menswear line that combines roguish American icons with Brit edge to create a unique look that breaks down traditional menswear barriers. The label was the brain child of Andrew Buckler and was launched initially only in the USA, and although it’s only been available in the UK for a limited time, Buckler has already cultivated a cool crop of UK fans!!!

Andrew Buckler’s style has been described as ‘English bloke meets New York’ and his menswear line continues to fascinate by offering up masculine and sexy designs highlighted with unique design details. The brand also has an ever increasing list of celebrity fans including Tommy Lee, Liam Gallagher, The Rolling Stones, Snow Patrol and Ozzy Osborne to name just a few.

Buckler has now become synonymous with premium underwear for men and the Sexy Bastard range has proved an international hit. The look of the underwear is very bold and unique and offers dapper detailing with a touch of rock and roll style!?! The boxer shorts have a riveted back pocket to store your wallet and keys so you could easily wear just these and nothing else on your night out – if you’re brave enough of course!?!

Here at Fashicon, we are very excited to be able to offer you the latest designs in the Sexy Bastard range of underwear by Buckler. So why not check out our website at www.fashicon.co.uk and put a little rock and roll in your life!?!

Half price offers available now in our Christmas sale bonanza!?!

With just 7 days left until Christmas, don’t forget you still have time to pick up a bargain in our end of season sale!!! Many items are down to HALF PRICE so there has never been a better time for a spot of retail therapy?!?!

Our fantastic end of season sale offers a great opportunity to pick up a present for that awkward somebody in your life – and get it delivered in time for Christmas if you place your order by the end of the week!?!

Whatever style you’re looking for – casual, formal, vintage, modern, retro or even a mix of all of them – we’re sure to have something to suit!?! We have a huge selection of menswear on offer covering everything from t-shirts and shirts, to jumpers and jackets so you don’t even have to wait until next year to wear them!?!?

Why not check out our website at www.fashicon.co.uk - with these savings on offer it’s got to be worth a look at least?!?

Party hearty in style with our top 5 men's shirts!?!

With December now upon us, the Christmas party season is now in full swing!?! As most people seem to have at least one party to attend over the festive period, here at Fashicon we decided to take a closer look at the range of men’s shirts currently available on the market. So take a sneaky peek at the list below and party hearty in style!?!

1. If you’re heading off to an evening celebration or going pubbing and clubbing – dark colours always work well. Teaming a slim fitted shirt with a tone on tone tie will bring you bang on this season’s hottest trend, as long as you make sure the tie is fashionably narrow too. The Daniel shirt by Junk de Luxe is a great example of this look, and the shirt comes with a matching tie so saving you time and effort!?!

2. Short sleeve shirts have come a long way in terms of fashion and we’re now thankfully starting to see some more wearable short sleeved shirts on the market. Previous designs have been ill fitting and only available in unflattering colours and patterns, but this season has bought us more tailored looks and stylish designs. Our favourite pick for the party season is the Ashcroft shirt by Farah Vintage – a classic design which has been brought right up to date with the fine check detail.

3. If you’re looking for a shirt with a sense of humour and style – check out the Chase shirt by Modern Amusement. This long sleeve classic white shirt has been given a cheeky makeover with a greyhound print that is really only noticeable at close quarters. A far better choice than going down the novelty shirt route – to watch cartoons is one thing, to advertise them on your shirt is quite another!?!

4. If your Christmas party is a less formal affair, a classic polo shirt teamed with a stylish pair of jeans is always a good choice. Make sure you choose a quality polo shirt though otherwise you run the risk of looking like you’ve made no effort at all!?! The Watkins polo shirt by Fila Gold fits the bill perfectly – made from 100% merino wool and with contrast detailing it screams quality and effort!!

5. This season checks are hot and a carefully selected checked shirt will bring your wardrobe bang up to date in an instant!!?! The Loggor shirt by Aem’kei will look great teamed with either jeans or trousers and will give you instant suaveness without looking like you’ve tried too hard!?!

Ultimately, it will remain up to you just which of this seasons shirts will suit your sense of style, and as long as you avoid the cardinal sin of wearing your shirt open to the naval with a shiny gold medallion you shouldn’t go far wrong!?!?

Here at Fashicon we have carefully selected our shirts to bring you the best mix of the latest trends to ensure you always make a good impression!! Why not take a look at our website at www.fashicon.co.uk – medallion man need not apply!?!?

Breaking news at Fashicon!?!?

Exciting news - we have a new collection about to be unveiled at Fashicon. Designs from the trend setting Buckler brand are going to be arriving very soon.

I don't want to spoil the big day so make sure you keep checking back on our website at www.fashicon.co.uk for all the latest arrivals from Buckler as well as items from all our other great designers!!!

Calvin Klein - a great pair of under crackers?!?

If you stop anyone on the street and ask them to name a designer underwear brand, chances are they’ll name Calvin Klein. The brand has a loyal following of fans that are particularly drawn to the funky yet comfy underwear, and with cutting edge designs and superior quality it’s easy to see why Calvin Klein has the ability to spark off trends.

For years, Calvin Klein underwear has been the most revered and sought after brand in men’s fashion, so here at Fashicon we decided to find out why.

After over 25 years at the top of the men’s underwear market Calvin Klein must be doing something right!! Since its inception, Calvin Klein underwear has led the market by offering cutting edge designs, innovative fabrics and exceptional fit. The brand is synonymous with quality and now reaches 21 countries and an estimated 98 million people globally!?!

Calvin Klein himself best summed up the underwear range when he said ‘we made underwear sexy and something fun for everyone to enjoy’.

What you wear under your clothes has now become just as important as any other part of your wardrobe, and sadly those old faithful and familiar grey pants will just no longer do!!! Underwear is probably the single most functional garment you wear, and one of the most important factors in whether you feel comfortable in your clothes. It’s the closest thing to your skin, and when you’re wearing attractive underwear, you walk differently and even feel sexier!!!

The world of men’s underwear has come a long way in recent years, and today you can find contemporary styles offering both comfort and fit to suit even the most discriminating of tastes. Every man should own at least one pair of Calvin Klein pants as the quality and design is unrivalled by anything else we could find on the market!?!

Why not take a look at our website at www.fashicon.co.uk and let us know what you think – does Calvin Klein make the best under crackers on the market?!?