The Early Years

Here at Fashicon, we would like to shed some light on Aertex's history. Courtesy of Aertex themselves.

1888 was a rather memorable year for numerous reasons; painter Van Gough infamously cut off his ear, the first ever motion picture was filmed and an experiment using aeration led to the formation of one of today's most innovative fashion brands.

Back in the late 1800s, Lancashire mill owner, Lewis Haslam, began trialling his theory of aeration; trapping air within the warp and weft of fabric. The result was a cellular cotton fabric that provided a barrier between the warmth of the skin and the chill of the atmosphere - the Aertex Company was born.

The British Land Army wore 'Aertex' as part of their uniform in World War 2 and The British 7th Armoured Division, one of the most famous formations that ever served in the British Army, wore Aertex bush shirts and jackets - a great honour for our brand.

1950s

Fashicon has an excellent range ofAertex garments and would like to share the history that led Aertex to be what it is today.

Fashion in the 50s changed significantly from the strict nature of previous decades. For the first time, teenagers were making their fashion voive heard and branched away from the trends of the older generations. Both men and women who considered themselves at the forfront of fashion were seen wearing Aertex shirts and underwear.

Aertex emerged as a symbol of prosperity and featured in the Festival of Britain in 1951. The items featured at the event were seen by the visitors as luxury garments, because they were in colours, designs and fabrics that most people had never seen before.

In 1959 Aertex, together with Ovaltine, sponsored the 'All New Netball Associations' coaching film, establishing the brand within the UK sports arena.

Farah Vintage

The Farah Brand was born in the 1920s but it was not until the 1970s in the UK that it reached the cult status it holds today.

The original Farah Slack made from hopsack canvas became an immediate hit with the youth of Britain: Slim Cut, Sharply Tailored and featuring Stain Resistant Technology, the trouser was unlike anything available at the time.

Momentum for the Brand grew and in the 1980s Farah became a must have label amongst Fashion savvy Hipsters, including the Mods, Skins, Sticksmen and Rocker-Billys. Seen on the balconies at gigs across the UK music scene, each group interpreted the brand within their own style, building key Farah items into what became their definitve looks. The clothes came to represent a sense of elitism while generating respect for those who displayed the now famous "Farah F Tab".

Today the Farah label still holds the heritage and vigour it stood for then. A whole new generation of men throughout the worl are drawn to the bran's history and inspired to rediscover the distinct look for themselves.

Here at Fashicon we have an excellent range of Farah Vintage clothing, for an affordable price whilst keeping the same high quality that Farah has always had.

Junk De Luxe

Here at Fashicon we have an excellent range of Junk De Luxe designer mens wear clothing, for an affordable price.

Contradiction is inherent and symbolic to our name, an ambiguity that has always been at the core of our brand identity. We bring you street fashion with a hint of Savile Row tradition – and on top of that a dash of Rock´n Roll. Clean cut, authentic, and always of high quality, Junk de Luxe marries contrasting designs, fabrics, prints, and colours, and brings this experience to our customers in every detail.

Each garment is designed to stand on its own as a unique piece, rather than being designed according to trends or fashion clichés. The brand is firmly rooted in fashion history’s great classics. The art of combination, and not least of inspiring both the young, fashion conscious lad and the young urban gentleman, shows the wide scope of the brand.

So head over to Fashicon.co.uk today and see our excellent range of Junk De Luke products!

Aertex at Fashicon

It seens that the performing arts has taken over from the world of sport with Big brothers mount presenter Jeff Leach and Dirty Pretty Things lead singer Carl Barat wearing Aertex in their respective high profile and spotlight hot work places.

Today, Aretex is a premium brand, with a new online store at www.aertex.com and visits from customers in over 70 countries. Aertex is firmly established in the hearts and minds of modern customers brand that offers style, quality and comfort and has been given a place in London's leading museum.

Fashicon supports and stocks Aretex, products such as:

Aertex Gerodi Shirt

Aertex Garner Shirt

Aertex Ric Over Shirt

And many more!

So head over to Fashicon and check out what stock we have!

Boxfresh at Fashicon

1. Someone or something that is new and cool or innovative in a fashion sense.

2. Originally derived from New York hip-hop slang describing a new pair of footwear as being “fresh out of the box”.

Welcome to Boxfresh, a very British way of life that spans the last two decades of youth culture, Boxfresh was founded by Roger Wade.

In 1989 a lot of very culturally significant stuff was going on around the world……
Chinese intellectuals and students protested for months and were then slaughtered for freedom of rights, The Americans were busy voting in the first of the Bush dynasty, Germans were tearing down the Berlin wall by hand…..

In England, teenagers waited eagerly in motorway service stations for directions to fields in the middle of nowhere. Fields of dreams immortalized in the memory of the UK dance scene.

Boxfresh was born out of this…a hedonistic generation evolving through acid jazz, trip hop, drumb and bass into UK garage, grime and dub step.

Trends and people may have come and gone….but our ethos has never changed.

We are the British streetwear originators!

Now at Fashicon we have Boxfresh in stock! Go over to Fashicon.co.uk to have a look at out stock!