Wednesday, 28 September 2011

Interview with Fashicon

Recently, we have been asked to share our expert opinion on acclaimed fashion blog, Polo Shirts.

Throughout our interview with the style supremos, we advised on the versatility of the iconic polo shirt, how they have been adapted to suit current trends and which brand is the best seller on the Fashicon website.





To have a read of our interview and get a glimpse into the Fashicon world, please click here.

We'd love to hear your thoughts about our first experience in the spotlight so please feel free to leave us a comment and tell us what you think.

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Friday, 23 September 2011

The Inbetweener

This time of year can be a funny one. The temperature has dropped and although summer (brief as it was), seems a distant memory, few of us are ready to take the plunge into autumn/winter dressing. September is in no doubt, an 'inbetweener' when it comes to clothes.

With this in mind, we have presented a selection of items from our website that will give you inspiration on what to wear whilst we are waiting for winter to properly introduce itself:













And for when the temperature really starts to drop, this coat will do a great job of getting you through the big chill...



For more ideas or further inspiration for 'inbetweener' dressing, please click here...

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Monday, 5 September 2011

The Polo Shirt


The polo shirt can be dated back to 1929, when French 7-time Grand Slam tennis champion, René Lacoste, decided that traditional tennis attire was too uncomfortable. Instead, he designed a white, short-sleeved shirt with an unstarched, flat, protruding collar and buttoned placket.


Jean Renee Lacoste


In 1927, Lacoste added a crocodile emblem to the left breast of his shirts in reference to his nickname 'The Crocodile,' which was given to him by the American press.


Lacoste Polo Shirt


By the 1930s, the polo world had fully embraced the shirt and over the next two decades, the term 'polo shirt' came into force.

Despite becoming increasingly popular with golfers, the shirt manage to maintain its equestrian association following the founding of the hugely popular Polo Ralph Lauren brand in 1967.

Ralph Lauren Polo Shirt


Today, the polo shirt epitomises the term, 'smart casual.' The collar makes it smart, but its overall style is less restricting and more comfortable than a formal shirt. It smartens up jeans, looks classic with chinos and looks great when worn with a v-neck jumper.

For inspiration, take a look at our fashicon collection of polo shirts and interpret this classic style into a look that you can call your own.







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Saturday, 3 September 2011

Spotlight on Farah Vintage


The Farah brand first came on the scene in the 1920s and reached cult status some years later in the 1970s.

The trademark Farah slack became an instant hit with Britain’s youth culture for its slim, tailored structure and stain resistant technology and the brand soon became the must-have label throughout the 1980s. As fashion savvy groups such as the ‘mods’ and the ‘skins’ began to crave the designs and incorporate the garments into their own style, Farah clothes began to represent elitism and generated a sense of respect to those who wore them.
















Today, the Farah label continues to represent heritage and legacy as a new generation are attracted to the brand’s history and individual sense of cool as they rediscover the look for themselves.


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