We are very pleased to announce that Fashicon is now an official stockist of the highly distinctive and renowned K-Way jacket!!! Retro fashion has made a comeback in a big way and given the humble Pac a Mac a new lease of life!!!
K-Way was born one rainy day in Paris during 1965 when Leon-Claude Duhamel had an idea. After watching people rushing by in soaking wet clothes he designed the first windbreaker jacket. Made of nylon, lightweight and completely waterproof the new jacket could be folded away into a small pocket and then tied around the waist. The revolutionary new jacket was an instant hit and people happily swapped their old umbrella for the Pac a Mac with enthusiasm.
In January 1992, a fire swept through the K-Way emporium and devastated the company. Only the indestructible fighting spirit of the brand survived which helped the company to regroup and go on to become the official supplier of the Winter Olympics in 1992.
Now over 40 years on from the launch of the original jacket – the K-Way Pac a Mac is still as stylish and functional as ever. Today the French brand is as red hot as any fashion brand in the UK and is perfect for festivals, barbeques, sporting events and anywhere you can expect rain really!?!?
Check out our website at www.fashicon.co.uk to see this retro jacket in its full glory!!!!
Monday, 13 October 2008
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