Monday, 10 November 2008

The spotlight turns gold on Fila!?!

Everyone has heard of the iconic sportswear brand of Fila, but have you been introduced to the more fashion inspired element of the Fila group – the Fila Gold Collection??

Fila Gold was launched in the UK last year, after previously only being available in Italy. The collection offers a range of smart casual clothing inspired by the seventies, and shows how retro sportswear has evolved into contemporary fashion for the modern lifestyle. Attention to detail remains paramount, with subtle touches added to combine style and luxury whilst remaining true to the Fila heritage.

All clothing within the
Fila Gold Collection features a new bespoke gold logo badge, customised buttons and trim detailing - all offered in a simple colour pallet with the odd burst of boldness.

The new autumn/winter collection for 2008 continues to bring a more directional edge to sports fashion, and features a colour palette of greys and charcoal black, combined with a sprinkling of seasonal colours such as snorkel blue and pillar box red. Luxury fabrics like cashmere and merino wool have been incorporated into sleek silhouettes such as tailored polo shirts and slim fitting cardigans, which are offered alongside more fashion forward jackets.

A firm favourite from the new collection is the slim fit
Watkins polo shirt – paying homage to the glory days of the seventies it is the ultimate in playboy styling!?! The striking colour palette is combined with a fine merino wool knit, making the Watkins polo a fashion essential for the man about town!!

Here at
Fashicon we stock the very best of the new Fila Gold Collection. So, if you fancy Italian styling fused with a modern twist – why not take a look at our website at www.fashicon.co.uk
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