Short is the new long?!?

Shirting is one of the key wardrobe players in a man's office repertoire and when things warm up, there is naturally a desire to wear cooler clothes. Enter the short-sleeve option, which lets air reach our armpits more easily?!?

The smart short-sleeve shirt is something to be avoided with a suit unless you want to look like a door-to-door salesman. Although it turns out to be a fantastic “between-seasons” solution when you keep the whole look casual and simple?!?

Fashicon brings you stylish short-sleeve shirts from forward-thinking brands, such as: Aem'kei, Boxfresh, Villain, Junk de Luxe, Modern Amusement and Farah Vintage?!?

A few short sleeve shirts Fashicon recommends checking out, includes:

Farah Vintage Gibson Shirt – Navy. A Classic short sleeved shirt by Farah Vintage with small check design with detail on buttoned placket and embroidered logo on chest.

Modern Amusement Picnic Short Sleeve Shirt. A Classic check design by Modern Amusement. Chest front pocket and embroidered logo on shoulder.

Junk de Luxe Sebastian Checked Short Sleeve Shirt. A Soft cotton short sleeve shirt

Classic checked design with double front pockets, embroidered logo at waist, exquisite detailing throughout.

Villain Short Sleeve Shirt. A Soft cotton striped shirt, buttoned tab detailing on short sleeves, with contrast stripes on short sleeves.

BoxFresh Catchfire Short Sleeve Shirt. A Classic checked design by Boxfresh, double button down front pockets, embroidered logo on pocket and shoulder.

Aem'kei Spockor Shirt – Black. A Soft cotton short sleeved shirt, with buttoned chest pocket and discrete Aem’Kei logo.

Visit www.fashicon.co.uk for even more short-sleeve options this Autumn?!?

Why Fashicon is the site to look up to?!?

Fashicon brings you the latest fashion brands from across the world, together with a reliable and trusted shopping service making fashicon.co.uk the only online destination you'll need for designer menswear?!?

Not only does www.fashicon.co.uk give you the ability to view goods - brand by brand, but you can also choose to see it in specific categories, ie. T-shirts, Polo's, Shirts, Jumpers / Knitwear, Jackets / Coats, Trousers / Jeans, Shorts, Accessories, Underwear, or even all items on Sale?!?

Another cool feature of fashicon.co.uk is that you can simply click on Latest Stock and be the first to wear the latest household fashion brands and some brand new up and coming brands as well?!?

If you would like to see what the new kids on the block are wearing, you can simply click on Best Sellers and it will show you what others considered worth having?!?

Fashicon even took the time to put together a basket of things you simply cant afford to go without, view these items by clicking on Our Essentials on the home page.

Carefully selected brands have been chosen for www.fashicon.co.uk, bringing you the best mix of the latest trends, with a 100% authentic guarantee. Shopping with fashicon.co.uk will not make you a Fashion misfit but a real Fashicon?!?

Farah brings back memories?!?

Farah Vintage keeps getting it right with shirts great for smart/casual and great for play during autumn?!? At Fashicon.co.uk we bring you the stylish Farah Foster Shirt, Farah Vintage Merriweather Polo Shirt, Farah Vintage Godfrey Shirt and Farah Vintage Gibson Shirt.

Ask most guys who were teenagers in the mid 70’s to early 80’s and a smile creeps upon their faces as they recall their self-conscious years when they were fanatical about detail, obsessed with music and fashion and trying to make the cut in the playground?!?

At a time when the media was transfixed with the emergence of Punk, the Farah Slack was assimilated into British youth culture when a whole generation of young men created regional fashion trends.

Dressed in smart-casual clothing, the look spread and became firmly entwined within The Casual Scene, based on the Mods notion of secrecy and elitism.

These high fashion shirts from Fashicon are sure to be a hit with Soul Boys and Casuals alike?!?

Get this and more like it at www.fashicon.co.uk?!?

Retro sports wear at Fashicon?!?

Sergio Tacchini put colour onto tennis track suits and strips for the first time?!?

In the seventies the first coloured Sergio Tacchini collection made its appearance at Wimbledon when an unforgettable Jimmy Connors won the Wimbledon tournament?!?

In 1978 John McEnroe signs an 8-Year contract with this stylish clothing brand: Sergio Tacchini. By the 80's the sponsorship permits the brand to gain a placing on the international market.

The sub culture 'Casuals' have been infatuated with Sergio Tacchini since the 80's hence why some refer to Sergio Tacchini as an 80's casuals brand.

You can expect legendary Sergio Tacchini garments from Fashicon, including: Sergio Tacchini Polo Shirts, Sergio Tacchini Dallas Track Tops and Sergio Tacchini Fjord Track Tops.

The Italian sport brand is considered as one of the main retro brands around today. Fashicon.co.uk is proud to be an official authorised stockist of Sergio Tacchini?!?

Reliving the glory days with Fashicon?!?

Fashicon have heard many customers recounting just how much the casual era meant to them as it lit their first real passion towards branded clothing. Everyone offers up different memories and it is very clear that different areas bore many a differing casual. The modern casual truly does give Fila Vintage his stamp of approval?!?

One thing a lot of modern day followers have in common is that they all loved their childhood football, they aspired to wear sports-wear and was always up for a kick about at the park. Looking back these fans were young kids and easily influenced, but they already knew what scene they wanted to be part of?!?

Over the years Fila have produced many iconic pieces, including the Bjorn Borg styles. Fila Vintage painstakingly recreates these styles from the archives, producing a truly authentic retro collection.

The brands today are bridging the gaps between generations. The manufacturers and designers are utilizing different textures fabrics and colours to suit taste of different people.

Without this public appetite for past icons of fashion the Fila Vintage range may not have been issued. Therefore Fila Vintage is truly a product of the individuals will and desire rather than a corporate marketing scheme that tries to force the buyers hand into something they don’t particularly need or even want.

Fashicon is delighted to offer a fantastic range of Fila Vintage. Fila is firmly back in its rightful position as a global brand, which provides excellent quality and great style, with the Fila Vintage range. The revival of the classic Italian sport wear label Fila can be attributed to a number of issues. The overall shining light for Fila’s comeback is undoubtedly the Fila Vintage range. However the modern desire for nostalgia, retro and vintage also play a part along with popular cultures endorsement of the Fila name.

To find out more about Fashicon’s range of Fila Vintage, simply visit our website at: www.fashicon.co.uk?!?

Fash-ICON or Fashion-VICTIM?!?

Fashion trends come and go, but to become a real fashicon you need to master the ability to pick and choose which fashion trends to follow. Some trends will make you look fabulous, while others with just make you look plain ridiculous – so choose your style with caution if you want to avoid looking like a fashion victim!?!

Luckily, here at Fashicon we can pick the wheat from the chaff for you as everything we stock has been carefully selected to bring you the best mix of the latest trends to ensure you always make a good impression?!?

This week we are passing our verdict on trousers worn so low practically the whole boxer short is on view – so look away now if you’re easily offended!?!

Now don’t get me wrong, showing an inch or so of Calvin Klein or Sexy Bastard is fine as these waistbands have been designed to be seen, but when you can see most of the boxer short and the jeans are defying gravity – this is most definitely not a good look!?!

It’s not a good look on the streets of New York, and it’s certainly not cool on the streets of London or anywhere else for that matter!?! In fact, to put this trend into context – it is actually as bad as seeing girls wearing thongs pulled up waaay too high at the back and showing the dreaded whale tail!?!

If you like the idea of keeping up to date with the very latest menswear trends, but would prefer not to be the laughing stock of the town when you go out – why not check out our website at www.fashicon.co.uk for some ideas?!?

Pushy sales staff grinds our gears?!?

Lapel was established in 1986 with its first store opening in Green Lane Derby. Since then we have opened new Lapel stores in Tamworth and Stafford. Lapel is an independent company offering high fashion commercial Mens and Womenswear.

At Lapel we pride ourselves with a second to none customer service, offering a relaxed shopping experience with no pushy sales staff?!? Lapel knows that when sales staff’s fake smiles look like shark teeth - the customers’ only decision will be whether to run or not?!?

We have so much faith in our good quality designer garments because we know they are good enough to sell themselves?!?

We are always on hand if needed with full product knowledge and expert impartial friendly advice. So, visit a Lapel store near you for a fantastic shopping experience?!?

Hand picked goodness?!?

Here at Fashicon.co.uk, we stock a huge range of all the very latest must have fashion items to hit the menswear market. Every product has been carefully selected by hand to bring you the very best mix of all the latest trends from household fashion brands and up and coming designers too.

Life is just too short to trudge around the shops every weekend, so fashicon.co.uk is available 24/7 to enable your shopping to be fitted around your social life. We understand you still need to look good and keep your wardrobe topped up with all the latest fashion essentials for this season – so we’ve taken the stress out of shopping and put the cream of the crop on fashicon.co.uk for you to choose from!?!

We have some fantastic offers available from a huge range of designers so there really is something to suit every taste and pocket!! Fashicon’s stock is changing all the time too so you can be sure you will never be seen in last year’s designs!?!

Why not take a look for yourself at www.fashicon.co.uk and earn the proud title of a true fashicon!?!

At Fashicon its safe to try after you Buy?!?

Here is just another reason why Fashicon is the preferred online destination for menswear?!?If you buy something from www.fashicon.co.uk and you don’t think your purchase is quite right for you – like we all do sometimes.. Fashicon will either exchange, offer store credit or refund the ordered goods, provided they are returned to us with proof of purchase within 7 days in their original condition.

Which means guys:The tags have not been removedThe garment has not been worn, washed or damagedThe packaging is returned

If you wish to return your order for an exchange or refund, simply download and complete the Fashicon Returns Form here.Fashicon will aim to send out an exchange item within 24 hours of receiving the returns. If a refund is required a full refund for the price of the goods will be offered and a credit will be issued to your account, which will show on your account within 5-10 working days.

We can’t say fairer than that, Lads?!?

Thou shall weareth Fashicon?!?

In 1574 Queen Elizabeth I enforced some new Sumptuary Laws called the 'Statutes of Apparel'. The reasons were to limit the expenditure of people on clothes - and of course to maintain the social structure of the Elizabethan Class system?!? Her proclamations for the Statutes of Apparel Sumptuary Laws for men includes the following:

None (other than the Royal family, or important people) shall wear:

Any silk of the colour of purple, cloth of gold tissue, nor fur of sables.

Woollen cloth made out of the realm.

Velvet in gowns, coats, or other uttermost garments, fur of leopards, embroidery with any silk.

Caps, hats, hatbands, cap bands, garters, or boothose trimmed with gold or silver or pearl; silk netherstocks; enameled chains, buttons, aglets.

None shall wear spurs, swords, rapiers, daggers, skeans, woodknives, or hangers, buckles or girdles, gilt, silvered or damasked.

Back away Ms. Elizabeth?!? Great news is that we live in the year 2009 and we are free to wear whatever the heck we want?!? The cherry on top is that Fashicon offers the latest fashion brands from across the world, together with a reliable and trusted service making www.fashicon.co.uk the only online destination for menswear?!?

Bring on Autumn?!?

You can’t go wrong with one of fashicon's great statement jackets this autumn. It oozes with style and attitude, it really will set a formal or relaxed outfit off beautifully?!?

Fashicon's coats and jackets are perfect for this transitional season, especially since our English weather is so unpredictable that we can go through all 4 seasons within an hour?!? So whilst the weather is slightly warmer you can rock a jacket with a t-shirt or formal shirt underneath either unbuttoned or tied around the belt waist.

As we progress into winter however, there are more options for layering multiple items underneath or buttoning it right the way up.

Fashicon offers you some amazing jackets that can form the basis of your whole work outfit or perfectly finish off your casual look, making it just as comfortable as putting a blazer over the top – but obviously with more of a fashicon edge?!?

A few coats and jackets Fashicon recommends this autumn includes: Fila Gold Colaussi Leather Jacket, Fila Gold Andreolo Jacket, Villain Trench Coat, Junk de Luxe Kameo Nero Jacket, Boxfresh Buckley Jacket.

Visit www.fashicon.co.uk today, because autumn doesn’t wait for anyone?!?