Wednesday 25 November 2009

Sergio Tacchini at Fashicon!

Sergio Tacchini is THE gift brand this Christmas! Sergio Tacchini is an italian sportswear brand founded in 1966 by Sergio Tacchini, an international tennis champion.

As we all know, white is the colour of choice for Tennis tracksuits and clothes, but Sergio Tacchini changed that. Throughout the Seventies and the Eighties, the brand became a syonym for style and elegance. To do this, some of the greatest tennis players would endorse Sergio Tacchini.

During the eighties, Sergio Tacchini explored new markets such as ski, golf, basketball, Formula 1 and sailing. During 1980 to 1990, Sergio Tacchini expanded more and added more product categories and moving into more clothing sectores.

In 1991, the company opened its first Sergio Tacchini mono-brand store in Turin, pioneering a new idea of sportswear retailing. A new managment team is currently in charge of re-launching the brand, with the aim of bringing it back to its original premium image.

So if you are intersted in helping Sergio Tacchini bring their original premium image back, then head over to Fashicon.co.uk today and check out what we have to offer!

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