The brand of Modern Amusement was founded during 1995 in Newport Beach, California by a designer called Jeff Yokoyama. Growing up in Glendale, California, Yokoyama was given the nickname ‘black crow’ which was the origin of the distinctive Modern Amusement crow logo.
Modern Amusement is predominantly a sportswear brand inspired by international art, music, technology and design. The clothing is intended to move effortlessly between casual and stylish settings by offering a range of beachwear designed themes incorporating cosmopolitan sophistication.
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