Wednesday 14 May 2008

An icon is born!?!?

The Farah fashion brand was created by Monsieur Farah during the 1920’s. Originally selling blue denims, the brand diversified into other areas of clothing during the war.

In 1971 Farah opened its first facilities in Britain and launched Farah slacks to the UK market. Style was heavily influenced by the MODS at the time which made Farah THE brand to be seen in. The distinctive trouser gained cult status and soon other items such as shirts and jackets were added to the range.




In the 1990’s the brand expanded and with retro becoming a major trend, Farah introduced a high-fashion collection of limited edition products. The trousers once again became cult items; worn by fashion and pop icons like Pulp front man, Jarvis Cocker and for the first time reaching a female audience, including the Spice Girls and Kylie Minogue.




The latest addition to the Farah portfolio is the Farah Vintage collection, which was launched in early 2007. Celebrating the golden era of this iconic brand, the line combines vintage inspiration with design and colour. The collection draws on the late ‘70's and early ‘80’s with some of the most symbolic products in trouser history reintroduced to the market.

Don't take my word for it - check out the latest stock to arrive at http://www.fashicon.co.uk/


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