The Italian brand of Fila was started in 1911 by the brothers Fila in Biella, Piedmont. Originally the company made fine fabrics for the people of the Italian Alps, before moving into sportswear and underwear in the seventies.
Bjorn Borg fronted a highly successful advertising campaign around this time which helped turn Fila into the well established and highly successful global brand that it is today.
Pure vintage Fila just can't be beaten and it is still an iconic look that turns heads even today. If you don't believe me - just check out our latest stock at http://www.fashicon.co.uk/.
No comments:
Post a Comment