Happy birthday Boxfresh!?!

This year sees Boxfresh move into its 20th year as a founding father of the British street wear movement. Founded during 1989 on Greenwich Market, Boxfresh is a quintessentially British brand that has always strived to stay true to its roots.

Boxfresh has grown from market-stall T-shirts and sweatshirts to men’s, women’s, footwear and accessories collections designed not for posing in but for living in. The brand offers quality apparel that’s not ostentatious, so you could get away with wearing it from head-to-toe and probably still not look like you’d been Boxfreshed.

Boxfresh started under a backdrop of dance, trance, hip hop music and the unforgettable UK club culture of the late eighties, so as part of the birthday celebrations, Boxfresh will be championing the unique talent that makes the UK streets some of the most influential in the world.

Boxfresh will also be collaborating with special guest mentors that have helped to influence the brand over the years, including hip hop group De La Soul and DJ Pete Fowler – so make sure you watch this space to keep up to date with all the planned birthday festivities!!!!

Why not take a fresh look at Boxfresh today?? The new spring/summer collection has now arrived in store, and with 20 years fashion experience under their belts; the Boxfresh team have come up with some truly unique designs in this latest collection. Check out our website at www.fashicon.co.uk and let us know what you think!!!